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Date: October 18, 2024
Time: 1:00 PM Universal Time (UTC)
Featured Speaker: Oumi Ferguson
The Association of Language Companies in Africa (ALCA) is excited to announce an insightful webinar tailored for Language Service Providers (LSPs) looking to enhance their pricing strategies in today’s competitive market.
Webinar Title: Navigating Pricing Strategies for LSPs: Balancing Profitability and Value in a Competitive Market
In this engaging session, industry expert Oumi Ferguson will share her expertise on pricing models and strategies that drive profitability while ensuring exceptional value for clients. Participants will gain valuable insights into:
- Overview of Pricing Models: Understand common pricing strategies used in the LSP space and their impact on profitability.
- The Value Stick Concept: Learn to apply this Harvard Business School framework to maximize customer value and navigate pricing pressures from larger competitors.
- Strategies for Sustainable Growth: Discover approaches to balance volume sales and value-added services, aligning your pricing structure with market expectations.
- Advocating for Industry Standards: Explore how associations can establish fair pricing baselines within the localization industry.
This webinar is ideal for LSP owners, managers, sales professionals, and anyone involved in pricing strategy or business development within the localization industry.
Q&A Session: An interactive Q&A session will follow the presentation, providing participants the opportunity to address specific challenges and gain insights directly from Oumi.
Don’t miss this opportunity to refine your pricing strategy and drive profitability in your organization!
Registration:
Please register in advance to secure your spot: Register Here
After registering, you will receive a confirmation email with information on joining the meeting.
Join us and take a significant step toward optimizing your pricing strategies for long-term success!
